Amdale, a leading supplier to the motorsport, medical and aerospace industries have launched a new and improved website at www.amdale.co.uk. The new look website is sleek and stylish and is full of new features, new imagery and refreshed copy to make the site more user-friendly and encourage user interaction.
Managing Director, Martin Koerner commented “This is us moving forward with our plan to transform Amdale from a traditional English engineering firm to a leading international engineering brand. Amdale is synonymous with quality, reliability and customer service and this move enables us to extend the reach of our brand to additional new markets.”
The new design reflects the company’s mission to not only meet but exceed customer’s expectations providing our customers with excellence in complex precision machining. Amdale are committed to providing the latest innovative technology and this does not stop with our website. The new site takes advantage of the latest web technology and developments, to offer the user a whole new experience.
This launch is part of a series of initiatives to help Amdale meet the increasing demand for relevant information from the growing number of people interested in complex precision engineering. The purpose of the new website is to give the user a better understanding of Amdale and the type of services we can provide, to a range of market sectors. All this has the intention of making Amdale’s excellent precision engineering solutions more easily available to the marketplace.
The website’s new features include a plant list so our customers can see the range of machines we have to offer together with tooling capabilities, a company blog where users can post comments and read the latest Amdale news and industry updates and a gallery featuring components Amdale have produced for a range of different market sectors.
The new website stems from the need for a re-brand which comes at a time that seemed appropriate because of the new additional premises and also the additional machines for increased 5 axis machining and quality inspection capacity. The re-brand shows how Amdale are evolving and continuously adapting to the engineering industry. We wanted to represent the changes that Amdale have seen over the last few years and communicate these with our valued customers.
Hayley O’Connor who is responsible for Marketing at Amdale commented “We are thrilled with the new Amdale website. The redesigned website has been built with our current website users very much in mind. It demonstrates our on-going commitment to exceeding customer expectations, providing bespoke complex precision engineering solutions to an array of prestigious customers and the new website successfully reflects the complexity of our work and our customer base.”
The new company branding underpins the company culture here at Amdale and the new image, skilled workforce, commitment to quality inspection and investment in the latest technology have helped to positively influence customers in Amdale’s favour when faced with a choice between competitors. The initial contact for such visitors is an important element, and one which sets the tone for the more serious business of technology, quality, price and delivery.
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